How Can My Business Use Facebook Ads?
Facebook Ads are a powerful tool that can help you reach your target audience and drive website traffic and conversions. The platform has the potential to reach millions of people and provide them with your brand message.
By Will Francis
What are Facebook Ads and how do they work?
Facebook Ads are advertisements that appear on both the Facebook webpage and on its mobile app. They can either be shown to all Facebook users, or they can be targeted at specific audiences based on a number of factors, such as location, age, gender, and interests.
Facebook launched its advertising programme in 2007 and its Ads Manager tool in June 2008. The Ads Manager tool lets businesses upload a new Ad or manage and optimise their online campaigns.
Facebook Ads are a form of online advertising that can be used by any company to promote their products and services. A major benefit of the platform is that the Ads can be targeted to a specific audience that is relevant to the business, which makes this more cost-effective when compared to other advertising methods.
There are several placements where your Facebook Ads can appear:
Sponsored posts:
Sponsored posts, also known as boosted posts, appear on the timeline of a business' Facebook page. They can be created by uploading a photo, video or text, as well as adding a link or call-to-action button to direct customers to your business page.
Newsfeed:
As the subheading suggests, these are Ads that appear on an individual's Facebook feed. You should be aware that the description that accompanies your Ad will only be displayed if it's likely to appeal to the person seeing it.
Messenger:
Ads in Facebook messenger appear in the home tab of the messenger inbox. As reported by Statista, the number of Facebook messenger users on mobile devices is projected to reach 3.21 billion users by the end of 2022.
Creating Targeted Audiences
Facebook Ads are a great way to reach your target audience, due to the diverse pool of people on the platform. The only problem is that there are so many different types of people on Facebook, so it can be hard to know who to target.
Fortunately, Facebook has created a number of tools that allow you to create audiences with specific interests and demographics. This helps companies identify and reach their desired audience.
However, the downside to this is that the Ads only reach people who already know about your company. If you want to target new customers, you'll need to use custom audiences. Custom audiences are groups of people that you find through various means, like email lists or other Facebook users who have visited your website.
There are many ways that you can create targeted audiences for Facebook Ads. One of the most common methods is by using the demographics section on Facebook. You can tailor the results based on age, gender, location, and other factors in order to reach your target audience more effectively with Facebook Ads.
How to Choose the Right Ad Type For Your Business
When implementing a Facebook Ad campaign, it’s important that you choose Ads that will appeal to your target audience.
Here are some of the most common Facebook Ads that you can use to reach your audience:
Types of Facebook Ads:
Carousel Ads
A Carousel Ad is a type of Facebook Ad that allows a company to show up to 10 images in a single Ad.
Facebook Carousel Ads are an ideal way to showcase different products or services in one advertisement, as well as highlight specific features. A Carousel Ad may also include an offer to entice viewers to click on the advertisement and take advantage of the promotion being offered.
Image Ads
Image Ads refer to one static image that businesses can utilise to showcase a product or content from their business. Image Ads on Facebook are a great way to increase the number of people who see your product or service, as they work by showing up in the newsfeeds of users who have liked your page, as well as in the newsfeeds of users who have shown interest in similar products.
Video Ads
Video Ads are one of the most effective practices for attracting new customers. As stated by 99 Firms, over half (71%) of customers found Video Ads on Facebook to be relevant or highly relevant in 2021.
Video Ads enable businesses to showcase their products or services in a 1 minute, 24-second video. According to Databox, Video Ads should be between 60-80 seconds long for maximum reach.
Instant Experience Ads-
Instant Experience Ads are a great way to engage potential customers, as they work by highlighting a company’s product or service by opening a full-screen Ad when a user taps on the Ad on a mobile device.
Case Study
Here at Yay!Starter, we have over five years of experience utilising Facebook Ads for our clients to generate leads and engagement. Most recently, we leveraged the use of Facebook Ads for our client, Scholarcy, an AI-powered article summariser.
Using the TOFU and BOFU frameworks, which gave us on average a CPA (Cost Per Action) of £10 and a CPC (Cost Per Click) of £0.86, we were able to convert 73 users to join Scholarcy’s free trial over the course of just 3 months with an average budget of only £500/month.
Is your business looking to take the leap with Facebook Ads? Then feel free to get in touch with the Yay!Starter team, who’ll help you get started with Facebook Ads tailored to your business.
