Partnering with RareFounders for London's Biggest Demo Day!

2 Minutes Read


Imagine stepping into a room where the air buzzes with potential and every conversation could be the start of something groundbreaking. That was the scene at Rare Founder's Demo Day this April, where Yay!Starter played a role in shaping the future of London’s startup ecosystem.

What Was Demo Day?

Rare Founder's Demo Day is an event dedicated to discovery, innovation, and investment, bringing together a dynamic mix of entrepreneurs and investors all eager to find the next big thing.

As community partners, we were all about creating opportunities—connecting people, ideas, and visions. We were there to ensure that every pitch, every handshake, and every exchange was an opportunity for growth and innovation.

Highlights of the Event:

  • Rich Investor Engagement: Entrepreneurs had the unique opportunity to engage directly with a diverse group of investors, ranging from those looking to place their first bets to seasoned pros managing large funds.
  • Community Connections: The event also served as a breeding ground for collaborations, with founders meeting influencers and community leaders who could open doors and provide crucial support.
  • Pitching Platform: Founders relished the chance to pitch their business to an audience that was attentive and capable of propelling their ideas forward with valuable feedback and insights.

The Yay! team


Deep Dive: Why Participate in Demo Days?

For startups, demo days are indispensable. They offer a rare blend of exposure, feedback, and networking that is hard to find elsewhere:

  • Immediate Feedback: Participating in demo days provides startups with the opportunity to receive real-time reactions to their pitches and business models. This isn't just about hearing praises or criticisms; it's a chance to gain valuable insights that can influence key adjustments in your strategy or approach. Entrepreneurs can learn swiftly which aspects of their pitch resonate with audiences and which parts need refinement, making it a rapid learning process that would otherwise take months of market testing.

  • Spotlight Effect: Demo days put your startup in front of a highly relevant audience, including potential investors, industry media, and future customers. This visibility is crucial, especially in today’s competitive market where standing out is more challenging than ever. Being featured in a demo day can lead to media mentions and social media buzz, significantly raising your startup’s profile and attracting attention that can drive your business forward.

  • Pitch Practice: These events are a perfect training ground for refining your pitching skills. Communicating your vision clearly and persuasively is an essential skill for any entrepreneur, and practising this in a high-stakes environment helps to hone your message and delivery. Effective pitching is often what separates successful startups from those that struggle to convey their value proposition.

  • Network Expansion: The connections made during demo days go beyond simple introductions. They can evolve into lasting relationships with mentors, advisors, fellow entrepreneurs, and even potential customers. These networks can be invaluable as they often provide not just funding but also strategic advice, industry contacts, and future collaboration opportunities. Networking in such a focused environment allows you to build relationships based on shared interests and mutual growth ambitions.

  • Learning from Peers: Watching other startups pitch provides several learning opportunities. You can observe how others handle questions from investors, manage presentation timing, and deal with unexpected challenges.
    This can provide new perspectives and strategies that you can apply to your own business.

  • Investor Relationships: Even if immediate investment doesn’t materialise, establishing early contact with potential investors can pay dividends down the road. Investors attending these events are typically on the lookout for promising opportunities and getting on their radar can lead to future funding rounds.

Rare Founders


At Yay!Starter, we believe in the power of community and the transformative impact of support and collaboration. Rare Founder's Demo Day was a testament to our commitment—it was exhilarating to see new collaborations forming and ideas receiving the nurturing they deserve.

Want to be at the forefront of the startup evolution?

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Karina Plyusnina