SEO Strategies for EdTech Companies - Yay!Starter
Statistics illustrate that the EdTech market could reach $605 billion in value by 2027, as digital learning is becoming more popular and widespread. However, with increased competition, many EdTech companies struggle with brand recognition, lead generation and reaching their target market.
This is where SEO comes in as a powerful tool to drive organic traffic and improve visibility. the same time, competition is increasing, and many EdTech companies struggle to improve brand awareness and boost their organic traffic. SEO is a great way for EdTech firms to overcome these challenges and grow organically.
Why is SEO crucial for the EdTech companies?
Once your website is optimised for search engines, your customers will have a better user experience and find the information they need faster. This, in turn, will increase the number of clicks to your website and the leads it generates for your business. You should always aim to be on the first page of search results for as many keywords as possible.
Secondly, SEO provides a great ROI for technology companies. Although it takes time (we’d say 6-12 months depending on your starting point) to show your EdTech website on top of SERPs – it eventually delivers a high return on a relatively low spend. After all, according to the statistics, websites on the first page of SERPs receive 33% of all traffic!
If you have a physical location, you can improve your visibility through local searches. For example, a person searches "best eLearning courses near me" within your geographical proximity. In that case, your educational website is likely to appear on the first page, driving your online visibility and increasing the chances of growing your customer base.
This blog will highlight 5 simple SEO activities that EdTech companies can successfully implement.
1. Conduct keyword research
To make the most of SEO for your educational website, you need to understand what people are searching for. This will help you find specific terms that drive user searches, helping you decide what content you should provide. As a result, you can integrate specific keywords into your website content that will increase organic traffic.
Some education keywords generated using Google Keyword Planner are – education, online learning, financial literacy, educational systems, etc. Most of these keywords have a monthly search volume of 10,000 to 100,000 searches. Try incorporating some of them into your website.
Google Trends, Keyword Tool, Ahrefs Keyword Explorer, and Wordstream are the alternative search engine optimisation tools you can use to generate a more tailored list of relevant keywords for your EdTech website.
By @firmbee
2. Focus on content
Content marketing is still king. Taking into consideration the way users search, it's much more important to optimise a general topic related to your eLearning business. You should then create separate pieces of content that focus on more specific aspects of that general topic.
You can create a piece of long-form, high-quality pillar content such as a blog post on a general topic related to your EdTech business. For example, you may outline the latest trends and tell readers about the most popular educational technologies in the industry. Then, you can create topic clusters off your general topic and build on it. Try coming up with a series of social media posts tailored to your target audience segments or consider utilising different forms of visual and textual content to expand the main idea.
These branches of your general topic can then be turned into smaller pieces of content such as shorter blog posts, infographics, videos, and other content for your social media platforms that will all link back to your pillar content. Remember that your main aim is to create the best experience for your audience by delivering helpful, relevant content.
3. Optimise your website for mobile
According to Statista, 52.2% of all searches are performed on mobile devices. Furthermore, Google and other search engines prioritise mobile optimisation more and more every year. It is, therefore, crucial to ensure that your website and any content you create are optimised for mobile devices.
Even if Google Analytics is showing that most traffic to your EdTech website is coming from users on desktops, be aware that Google integrated mobile-first indexing. This means that Google predominantly uses the mobile version of the content for indexing and ranking purposes. With that in mind, the mobile view should be the priority regardless of industry.
By @belart84
4. Add more external and internal links
Add more internal and external links to optimise your website through third-party resources. This digital marketing strategy, also known as off-page SEO or link building, helps your EdTech business build domain authority, improve rankings, and increase online reachability.
You can use several methods such as guest blogging, influencer marketing, brand mentions, email marketing and social media marketing to promote your EdTech company. Quality link building can include listing websites in relevant directories, promoting good content, referencing sites, and building relationships with web administrators.
5. Clean up your website regularly
Messy websites scare users away and damage your Google ranking. Elements such as outdated images, defective contact forms, and broken links can negatively affect your website engagement rate.
Here are a few recommendations to keep your EdTech website nice and clean.
- Publish 2-4 blogs per month that will help you stay connected with your audience. The search engine identifies your consistency and new blogs as your efforts to solve users' queries.
- Nothing is more annoying than "page not found". Fix all the broken links that can be identified by analysing reports on Search Console. This tool provides excellent data about analytics, inbound links, and organic search traffic. You can also use a free broken link checker to find broken links on your educational site.
- Old images, especially those that are 2 years old, should be replaced. This will allow you to try out new alt tags to boost your SEO efforts.
- Make your home page look trendy and make sure that it’s up-to-date. Don't be afraid to experiment with various taglines and CTAs, and don't forget to update the footer and add new keywords from time to time.
- Ensure that all the software and plugins are up-to-date to address security vulnerabilities. Also, check how your EdTech website looks on mobile.
- Check your meta tags as they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings.
The bottom line
SEO is crucial for the firms operating in the education sector as it helps to drive more visitors to your website, increasing the chances of more leads, conversions, and revenue.
This blog post outlines 5 valuable SEO tips you can use to optimise your educational website! In summary:
- Conduct keyword research - research specific EdTech-related terms and integrate them into your content on the website.
- Focus on content - pick a general topic related to your eLearning business and create individual pieces of content that focus on more specific aspects.
- Optimise your website for mobile - make sure your educational website and any content you create are optimised for mobile devices.
- Add more external and internal links - optimise your educational website through third-party means to improve rankings and increase online reachability.
- Clean your EdTech website regularly - broken links, stale content, outdated images, and faulty contact forms can deter users from engaging with your website.
Need help with SEO and website optimisation for your EdTech business? Get in touch with us and we'll help you set up an effective SEO strategy and marketing strategy for eLearning!
