If Shakespeare were in marketing, the equivalent of his popularised statement, “to be, or not to be?”, would sound a little more like: “an agency, or an in-house team?”.
When start-ups and small businesses are considering the possibility of hiring an in-house marketing team, they should also consider the pros and cons of outsourcing digital marketing services.
In fact, in our video, Yay!Starter’s Co-Founder Jessy Conflon delves into the differences between the two options. She explains why some companies are better suited to work with marketing agencies, especially if they’re yet to find product-market-fit or lack industry experience (no bias whatsoever, just decades of experience in both situations).
1. More Hands-on-Deck, More Skills = More Expertise
Unlike in-house marketing departments, marketing agencies offer prospective clients access to a team of experienced specialists who will be working on each of the marketing channels they need.
Partnering with an agency provides companies with a broader set of skills and a higher level of expertise, as opposed to relying on an average-sized in-house team of marketing generalists.
Additionally, while an in-house team specialises within their brand realm, agencies bring a wealth of industry experience from working with various clients to the table.
2. Agencies, a Cost-Effective Alternative?
Believe it or not, partnering with an agency can be more cost-effective for companies. Instead of hiring an in-house team of generalists or mid-level specialists, marketing agencies can produce the same amount of work at a fraction of the cost.
There is truth to Benjamin Franklin’s statement, “If you want something done, ask a busy person,” especially within the agency world. Often, an in-house specialist won’t be needed on a full-time basis, especially during the early stages. So why not save money and consider working with an agency like Yay!Starter Marketing that specialises in eLearning and FinTech digital marketing?
3. Agency Partnership = Less Overhead
Looking into the future, let’s imagine your once early-stage start-up is now looking for a new round of funding. Investors might be concerned about the overhead costs associated with the team you've already hired.
By working with an agency, your business will have fewer overhead costs. These lower overhead costs will positively impact how VCs and investors perceive the future growth potential and profitability of your business.
A Breakdown of the Different Marketing Services - Brand Archetypes
Still unsure about the differences between what an agency offers compared to an in-house team? Not a problem, let’s throw in some cultural references. We hope you’re a “How I Met Your Mother” fanatic like us!
🔹 In-House Team: Marshall Eriksen
For Marshall, his one and only love has been Lily Aldrin, whom he met in his freshman year at college. He is devoted to her and only her, much like an in-house team devoted to a single company. He’s from a small town in Minnesota and faced a shock of the real world once he left it.
As our Co-Founder and Growth Marketing Director Jessy explains in this video here, an agency provides a “worldly” depth of industry experience that is often missing within a team that solely focuses on one brand (or in Marshall’s case, person) their whole life.
🔹 Agency: Barney Stinson
Known as the Player King of New York, Barney Stinson is a legend of the ages and the most-devoted friend within the series. Despite his playboy image, he prioritises his friendships and remains committed when he makes promises. With wisdom gained from his past experiences, Barney is incredibly driven and successful in whatever he pursues, especially at work.
As a Fintech Digital Marketing agency, we are also committed to our clients and come from diverse backgrounds. This means we offer a wealth of knowledge and a broader set of skills, ensuring you get the highest ROI.
What Yay!Starter Can Offer
As a leading FinTech marketing agency, we can assist you with all your digital marketing needs, including:
- Social Media Advertising
- Content Marketing and SEO
- Google Ads
- B2B Lead Generation
- B2B Market Research
- Inbound Marketing
- Marketing Team Audit
Our experts can support the growth of your business at any stage, working with various stakeholders: from Marketing Managers and Founders to CMOS and Heads of Marketing.
🔹 FinTech Marketing Specialists
Our team of digital marketing experts have many years of experience working with brands in the FinTech industry. We can help you create a powerful marketing strategy that will drive rapid growth and deliver exceptional results.
If you’re deciding on the next marketing steps for your FinTech/Tech business, check out this video of our Founder, Yana, speaking at a Rise Vilnius Fintech week event about common marketing mistakes made by FinTech companies during their startup journey.
We have a tried and tested process allowing FinTech/Tech startups to accelerate growth, engage customers, and attract their investment. As our client, you’ll enjoy numerous strategic and financial benefits, allowing you to focus on other areas of your business while knowing that a team of experts is working to deliver the best ROI on your marketing activities.
➡️ Check out more information here.
