What Are Google Ads & How Can They Help My Business?
The most common questions companies ask when considering investing in a paid search campaign is: “What are Google Ads?”, "How can Google Ads help" and “are they suitable for my business?”
In this article, we’ll break down what Google Ads are and discuss how they can help you drive website traffic and conversions.
What are Google Ads?
Imagine having the ability to reach a shopper the minute they go online and search for your products or services. This is made possible with Google Ads.
Google Ads is a paid advertising service that you can use to display your product listings, service offerings, video content, app installs, and any other kind of advertisement on Google’s search engine.
Your Ads are uploaded through Google’s AdSense program, and on its Global Display Network which consists of third-party websites partnered with Google to display Google Ads.
By Firmbee
What are the benefits of Google Ads?
Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. Most shoppers use the internet to search for information, compare products/services, and read reviews before contacting a business.
Do you ever search for products or services online using your smartphone? With over 160 Million smartphone owners in the U.S., little to no exposure to mobile devices will hurt your business and lose you, potential customers.
In addition, if people can’t find your brand online, they won’t know you exist and it will be harder for you to generate traffic and sales revenue.
Google Ads provides various benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge.
A few of the benefits of Google Ads for business:
Immediate exposure – Your Ad can show the top 5 results on a Google search results page.
Reach – Show your potential customers relevant, targeted ads when they search for your products, services or business on Google.
Geotargeting – Ensure you are targeting your ads to suitable geographic locations.
Reporting – Google Ads reporting lets you determine which keywords are trending in your industry, your ads' click-through rate, and much more.
Budgeting – Google Ads works well for all budget types and gives you the ability to manage your bids and budgets with ease.
Do Google Ads Work?
Without getting too technical about how Google Ads work, let’s discuss the elephant in the room: “Do Google Ads work?”
To determine if Google Ads will work for your business, it’s crucial that you clearly define your business goals heading into a paid search campaign. For example, if your goal is to increase conversions from your website traffic, then Google Ads may be a good fit for you.
If you aren’t ready to manage your own Google Ads campaigns, consider hiring a digital marketing agency or PPC firm with an experienced team. They will have the skills and tools to set up, manage, and optimise your Ad campaigns to ensure you’re getting the optimal return on your advertising budget.
Factors determining Google Ads' success
The effectiveness of a Google Ads campaign can be subjective based on your company's needs, goals, and specific industry. Your success in Google Ads can be determined by several factors, including (but not limited to):
- How competitive the keywords you’re bidding on are
- If the keywords you’re bidding on lead to conversions for your business
- The quality of your Ad copy and calls to action
- The amount of money you’re spending and the bidding strategies in place
- The quality of your website and the landing page your Ads are directing to
Google Ads can be complex and difficult to master, especially if you’re a busy business owner or marketer trying to achieve the maximum return on paid search. So make sure you understand all the facts before spending any money on Google Ads.
If you would like to learn more about how Google Ads could elevate your marketing efforts and drive conversions, contact us today to schedule a call with our digital marketing specialists!
HPD Lendscape case study
The team at Yay!Starter has over five years of experience creating Google Ads for clients in a wide range of industries. We helped our client, HPD Lendscape create hyper-targeted campaigns that generated high-quality leads, without a significant increase in advertising costs.
This was achieved by conducting extensive keyword research and analysis, analysing the search intent behind keywords, the level of competition, and the amount that was needed to pay-per-click (PPC).
Our campaign for HPD Lendscape generated a 350% increase in goal conversion rate and a 117% increase in goal completions, as well as 189% more clicks and 968% more ‘Ask for a Demo/Book Demo’ button clicks.
According to Websiterating, more than 80% of global businesses trust Google Ads for PPC campaigns, and Google Ads are a great way for any business to introduce paid campaigns.
If your business is looking to implement Google Ads in your marketing strategy, feel free to get in touch with the Yay!Starter team. We can help you navigate your Google Ads campaigns with tailored advice to ensure your campaigns lead to traction and deliver a high ROI.
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