Are you Doing your Edtech Social Media Marketing Right?

If not, now’s the time. If unsure, this blog is also for you.

In today’s marketing and advertising world, social media has sparked a digital revolution. We now see everything – from the daily activities of those we follow to the latest global news and gossip that plasters our timelines. This form of marketing is embedded in our daily lives and routines. The bottom line is - if your audience is there, why aren’t you?

Social media marketing is an essential and cost-effective tool for Edtech startups. It has endless opportunities and possibilities, and it can kickstart your startup’s success (overnight in some cases)!

The worst action is no action and remaining invisible in the digital space will prevent your Edtech business from scaling. So, the sooner your Edtech business gets involved in social media activities, the better.

Getting started in SMM (social media marketing) isn’t always an easy process but at Yay!Starter, we have tried to make it simpler. Here are 5 key steps to successfully using social media marketing to promote your Edtech business.

➡️ Want to make your SMM work? Get in touch and we can help your Edtech businesses make the most of social networks – saving money, time and stress!

1. Don’t try to engage everyone!

One of the biggest downfalls of any social media strategy is not identifying your audience. Before starting any marketing, it's paramount to determine who you are pitching to. For EdTech businesses, this may be any number of groups including school pupils or corporate offices looking for training tools – your product will decide this.

Doing market research will help you create a successful social media strategy while ensuring that you generate quality leads that are more likely to convert.

Remember: nurturing is just as important as acquiring new leads, so make sure you are interacting with your clients across all channels as much as possible!

By @antenna

2. Work on your branding and identity

These two pillars are crucial for social media success! Having understood your audience, you need to develop a brand for yourself. Your branding should both reflect the message you want to convey and appeal to your audience. Research into your target audience may reveal social media campaigns or pages they enjoy most. You can also get a feel for the tone of voice and style to use for inspiration.

Once you have settled on a unique brand, it’s time to push it on all platforms! The second key pillar here is identity, which requires creating a distinctive online presence for your business.

This means you need to have a cohesive feed, from your visuals to your captions, and post regularly. Having a social media calendar here can help to ensure you have planned content with a consistent schedule.

Remember: not all social media platforms will be suitable for your business – so focus your attention on those that your audience uses most!

3. Optimise and create a variation in your content

For an effective EdTech social media marketing campaign, great content is key! Creating eye-catching and useful content that can rival your competitors may take time, but the benefits are huge!

Example: Video Content

Over 3 billion people watch video content per month and short-form content platforms like TikTok have exploded in recent years. This means that video marketing is an essential tool to implement today, regardless of the platforms you’re on.

Video content should, like all content, be tailored to your audience. For EdTech, this could be varied based on the type of client, from informative content on LinkedIn to following the latest TikTok trends that will interest Gen Z.

However, this is just one example - in fact, there are many ways to approach this, with different strategies you can use depending on your offering and your client’s needs. For more tips and tricks, check out our content creation blog post!

By @willfrancis

4. Choose the right platform!

The right social media platforms will dictate the success of your EdTech social media marketing! It used to be a safe bet to assume a Facebook page was enough, but with more channels hitting the market than ever, you need to expand your horizons.

Example: Instagram

Instagram is a great platform to showcase your visual content specifically. The platform doesn’t just offer you basic feed posting though. The stories can be a great way to accompany your posts and show the ‘Behind-the-scenes’ content of your business as well as the face behind the brand.

Stories can also be a handy tool for accessing feedback e.g. using the ‘Questions’ feature. Last but not least, with over 1 billion users per month, you will have a reach that most platforms can’t offer! Just keep in mind that all social media has its limitations - for Instagram this would be that it works better in B2C environments in many cases.

Remember: whether it's LinkedIn, Facebook, Twitter, TikTok, Youtube or any other platform, make sure you use those that will create the best awareness for your product to the right audience!

💪 Check out how we optimised Eton X’s use of Facebook and successfully promoted their new e-Learning courses!

5. Utilise influencer marketing

With 93% of marketers having used influencer marketing to their advantage, it’s time you do too! Influencers will help you expand your reach, generate greater brand awareness, and build trust around your product/service.

And with influencers dominating modern advertising, particularly in younger generations, it’s an ideal channel to push your eLearning products through.

By @maddibazzocco

Summary

Social media has become a fundamental pillar in any effective marketing strategy and its popularity is likely to increase in the coming years!

Following the 5 steps we have outlined here, you will be able to set your Edtech social media marketing apart from competitors and take your business to the next level!

To summarise:

1. Don’t try to engage everyone! Instead, identify your target audience and focus your marketing efforts on them.
2. Work on your branding and identity - develop a unique brand for your business and push this through social media.
3. Optimise and create a variation in your content - produce effective and diverse content using strategies such as video marketing.
4. Choose the right platform and push content through the social networks your audience uses most.
5. Utilise influencer marketing - use influencers for greater reach and to build brand trust.

➡️ Need help creating an effective social media strategy for your EdTech business? Contact us at Yay!Starter, we can help you make the most of your social media marketing to scale up your EdTech business!

(cover image by @coolvector)