Want to Scale Up your Edtech Startup’s Conversion Rates Fast? Then this blog is for you!
Edtech is a rapidly growing industry, with over £212 billion circulating in the market. As a startup, it can be challenging to break into this industry, but it's not impossible. One of the key metrics to pay attention to as an early-stage company is conversion rates. But what exactly are conversion rates and why are they important?
Conversion rates track the number of meaningful actions a visitor takes that bring them one step closer to becoming a client.
The equation for this is: Number of conversions / Total site visitors.
This metric is important because it shows you what's working for your business and areas that need improvement in terms of your website or other marketing strategies. By addressing these problem areas, you can drive further conversions and business growth.
For Edtech companies, an average conversion rate is between 2-3%. While this may seem low compared to other industries, it is acceptable for early-stage companies as they work on improving their digital marketing strategies and products. To help you improve your conversion rates, we've compiled a list of our top digital marketing hacks.
➡️ Want to make the most of your Edtech marketing? Contact us today, we can put the right strategies in place to help scale your business conversions! 💪
1. Focus on your Website Development
Your website is the face of your business and it's crucial that it's perfect!
The goal of your website is to convince visitors to become buyers, so make sure your copy is compelling and informative and that your website is as accessible as possible. One way to achieve this is by making your website mobile-friendly, as Google prioritises mobile-optimised sites.
Additionally, utilise landing pages to list the key benefits of your Edtech product and persuade sales. Make sure to use persuasive design elements and images that align with your target audience.
By @leecampbell
2. Keep the process as simple as possible
The reason you may be experiencing lower conversion rates could be due to the complexity of your visitor-to-buyer pipeline. By adopting a more customer-centric approach and simplifying the process, you can reduce barriers to conversions.
There are a number of ways you can do this:
- Reduce the number of forms and only ask for the information you really need.
- Make the remaining forms easy to fill out - user experience matters here, use tools like Typeform or similar.
- Make sure you accept a wide variety of payment methods and that the checkout process is seamless and easy to navigate.
3. Hook, line and sinker: integrate CTAs at every opportunity
CTAs, or calls-to-action, are encouragements to take action, with the most important being a sale.
Whilst adding persuasive phrases at the end of content such as blogs or social media posts is a fairly common digital marketing practice, they are easy to ignore, so you need to go one step further.
Integrating CTAs within your copy ensures that readers won't miss them and adding links to key pages on your website maximises conversions.
Make sure that your CTAs align with your target audience's conversion intent and offer something that will make them convert. Use action-oriented words like "Sign Up Now", "Learn More", "Download" etc.
4. Make sure you have an answer to everything!
Optimising the design and content of your website should provide potential clients with a comprehensive understanding of your product or service. However, to further improve conversions, make sure you have an answer to any question they may have.
So, whether you are using a chatbot or an FAQ page, it is essential to make sure you offer an easy way for clients to reach out to you. This way, you can give them real-time responses and information that will prevent them from considering your competitors.
By @burst
5. Master A/B Split Testing
As we have emphasised above, to drive conversions, you need to make sure that your copy is powerful and has strong CTAs alongside it. Although you may think you know what your audience will respond well to, nothing beats actual statistics to back this up.
A/B testing allows you to test different versions of your website to see which one performs better. This can be used for headlines, images, CTAs, and other elements. By using A/B testing, you can find out which version of your website works best and optimise it accordingly.
6. Use Abandon Cart Emails for Follow-Ups
Converting customers doesn’t have to be difficult, particularly when you can channel some of your strategies into those that are already halfway there.
Abandoned carts are an opportunity to reach out to potential customers and remind them of their abandoned items. This can be achieved by sending follow-up emails to those who have abandoned their carts, reminding them of the items they left behind, and offering incentives like discounts or free shipping. This can lead to a significant increase in conversions from those that just need that final push.
Recap
For startups in growing industries like Edtech, it is crucial to scale quickly, and conversion rates can determine whether your business will sink or swim.
Remember, conversion rates can be complicated to increase, particularly early on, but they are vital to the longevity of your business. Take action in the problem areas, and drive further conversions and business growth. The strategies we suggest will hopefully guarantee you success!
- Focus on your website development to ensure your site is engaging and accessible.
- Keep the processes as simple as possible! You are likely to attract more potential clients this way.
- Integrate CTAs at every opportunity to maximise conversions from different areas of your site or socials.
- Make sure you have an answer to everything! This will give potential clients a more comprehensive understanding of your product.
- A/B test your important copy to see what works best with your audience.
- Use abandon cart emails to follow up with those that didn’t quite convert.
➡️ Need help with your Edtech business’ conversions? Contact us at Yay!Starter, we can help boost your digital marketing and maximise conversion rates!
(cover image by @storyset on Freepik)
