Best Fintech Marketing Strategies for Success

Best Fintech Marketing Strategies for Success

For any industry, making sure your product or service is well crafted and innovative is only half the battle, but how you utilise marketing can be a make-or-break for achieving success!

From your initial market research to the consistent maintenance of social media pages, marketing needs to be embedded within every aspect of your business process to ensure your product is presented in the best possible light and at every opportunity.

For Fintech, particularly Fintech startups, there is the need to accelerate growth to keep up with the rapidly changing and growing market - projected to reach over £628 billion by 2030.

In order to implement this, a smart and robust strategy is needed. Successful Fintech marketing requires you to not only keep up with the ever-changing marketing trends of the 21st Century but to make sure it is engaging and understandable for your audience - something the finance industry hasn’t historically succeeded at.

Don’t worry though! Our Yay!Starter team is here to help you, crafting our top 5 tips for producing an effective Fintech marketing strategy, so read on to see how you can take your Fintech marketing to the next level!

➡️ Want to dive deep into Fintech digital marketing? Explore our Fintech page!

1. Build a unique brand

Standing out from the competition is paramount if you want to win the Fintech market. Curating strong branding is the best way to do this – your branding will be what clients first encounter, so it needs to make an impact!

Developing a consistent tone of voice and design style is no easy task, but the following ‘equation’ can make things simpler:

Your brand's tone of voice + target audience = branding.

To break this down, to find the right branding for your company you need to find harmony between the unique tone of your company/culture and what your target audience is likely to respond well to. This balance will mean your branding reflects not only your company’s ‘vibe’ and what you are all about but will attract the attention of the right people. Market research can help to identify all this.

A strong example of successful branding using this equation would be Klarna. Their branding reflects their younger target market at every possible point - from a more ‘Gen Z’ tone of voice to their use of influencers to push their product through. They place an emphasis on their move from the rigidity of much of fintech marketing with their ‘Smooth’ campaigns and have found great success.

So, like Klarna, to build a unique brand you need to capitalise off what will attract your audience today and implement this in all aspects of your branding.

By @patrikmichalicka

2. Don't forget the value of content! 

Did you know that over 80% of marketers invest in content marketing? Content is king – yes, still. And this timeless truth is more relevant than ever for fintech marketing.

Financial services can often be tricky to understand, and content can help to make your offerings more digestible for your audience. Content such as videos, how-to guides, blogs and webinars will help to guide users through how your services operate and the clear benefits you have over competitors.

However, don’t be a sheep! Innovate and create content strategies that work specifically for you.

The bottom line: producing a vast content strategy can be consuming, but it will not only help to educate and reel in more clients but will offer them a friendlier experience, earning their trust.

By @firmbee

3. Connect with your clients

Your clients help fuel your business growth, so make sure they are central to all your activities!

Keeping up engagement with your clients is crucial for a few reasons:

• You offer a tailored, customer-centric experience: everyone wants to feel wanted, so offering a more personalised experience will maintain loyalty in customers and mean they are likely to help you out by telling others about your brand!
• Strong content will draw in more clients: you need to make sure what you output through these channels is valuable and reflects your brand’s tone of voice. Doing this will mean you not only keep current clients interested but attract the attention of others.
• It can be beneficial for innovation: feedback from this engagement can help you to improve your product in line with the wants and needs of your clients.

Remember though, the channels you use to engage with your audience are crucial as well! Make sure to push your content through those that your target audience uses most for the greatest results.

By @robin_rednine

4. Implement an SEO and PPC strategy

Without a doubt, organic lead generation is essential, but don’t forget about paid advertising, too!

Balancing your advertising activities can be helpful here – SEO helps with organic leads, whilst PPC targets more specific clients.

Nonetheless, whatever strategy or combination of advertising you choose, make sure you perform extensive keyword research beforehand. This will highlight what your audience is searching for and the phrases/words that will help you to perform best in search rankings.

Keyword research enables a strong advertising campaign in which you can unlock the many benefits these strategies offer - increasing lead generation, targeting at the right time in the buyer journey, building trust and so on.

By @mjessier

5. Go mobile-first

With much of your marketing strategy taking place through channels that are typically mobile-operated and the increased dependence on our phones (in the UK, we spend 4 hours a day checking our phones!), you need to ensure your services are friendly for these devices.

Essentially, you need to ensure your website operates well for any device to increase views and rankings. Simplifying navigation for ease of use, limiting popups, increasing CTAs and shortening copy by offering information through varied ways such as infographics or charts are just a few tips for achieving this on mobile.

You could even go as far as considering your mobile version first and adapting your desktop website from this!

The bottom line is that a user-friendly mobile experience can make a real impact on customer experience and your leads, so never underestimate that!

By @firmbee

Summary

Fintech is an ever-growing sector that is currently going through exciting times. However, Fintech marketing is no easy feat. Our 5 tips offer an overview of the principal strategies needed for the take-off of your Fintech company!

To summarise:

1. Build a unique brand: create a unique branding that fits both your and your target audience’s vibe.
   
2. Don’t forget the value of content!: create content that will help educate and or guide your clients through your services and the benefits you offer.
   
3. Connect with your clients: constant interaction and engagement with your clients will eventually bear fruit!
   
4. Implement an SEO and PPC strategy: use paid advertising alongside organic content to achieve targeted, successful leads.
   
5. Go mobile-first: make sure your website is both mobile and desktop friendly for a good customer experience.