Digital Marketing Tips for E-Learning Businesses

Digital Marketing Tips for E-Learning Businesses

e-Learning is becoming the new standard in both the classroom, after COVID-19, and also in training - 72% of firms believe that e-Learning courses allow them to maintain their competitive edge and keep up with new technologies. With such high demands, we have seen more and more entering the e-Learning industry - this over saturation means it can be hard to maintain brand visibility, which impacts your revenue and growth.

So, to avoid being lost amongst your competitors, not only do you need to create high-quality e-Learning products but the real trick is knowing how to promote your EdTech products effectively and reach the desired audience. To assist you with this, our newest blog post details tips on improving your e-Learning marketing strategy so that it is not only tailored to your current client’s needs but will help increase your client base and maintain growth.

Get in touch with us, we can help you craft the right strategy to successfully promote your e-Learning products!

1. Offer a Free Trial of your e-Learning Course

Creating a freemium version of your e-Learning course means offering prospective clients the option to test out elements of the e-Learning product and see the advantages of undertaking it.

Remember that the idea here is to entice interested leads to convert to clients by purchasing the full version. Therefore, try to give only a glimpse of the course, for example, the first lesson of a module, and make sure to place CTAs, buy buttons and links to your website at the end of the trial version to maximise chances of conversion. Mailing list links can also be a good option for those tentative to buy straight away, as you can keep reaching them via email.

By @benchmarketing

2. Interact with Clients on Social Media

With the average person switching between 7 different platforms per month, with daily usage of 95 minutes, social media is a crucial part of the whole digital marketing strategy framework and can be used in different ways:

• Use it as an advertising space: post your e-Learning courses-related content on your socials. Furthermore, use channels such as LinkedIn or Facebook that have advertising extensions to help you target the desired audience most suited to your courses. 
• Mix up your content with posts that aren’t e-Learning focused - this will keep your platforms interesting for users.
• Engage with your users: use the comment section as a way to interact with clients and encourage them to ask you questions - this helps improve user experience.
• Run competitions and other interactive experiences or enlist influencers for this as part of your marketing mix, with one of your online courses being the prize.

By @ademay

3. Focus on Search Engine Optimisation (SEO)

Search engines are the key to offering your brand visibility and where potential clients will first look for e-Learning courses.

For successful SEO implementation, it is necessary to do keyword research for your website. It will help you compete with and rank above your competitors with the aim of driving their traffic to your site.

SEO is a vital inbound marketing channel - you are likely to attract quality potential clients as they seek you out. So, SEO is essential to your digital marketing efforts.

By @firmbee

4. Consider Google Ads

Google Ads are a PPC solution that can positively impact your conversion rates in a short period of time as these adverts will drive traffic to your site, you only paying when someone clicks the advert.

Results pages are a key space for your Google Ads, with you appearing alongside your competitors’ sites, attracting potential clients to your landing pages. As with SEO, you should bid on keywords that are relevant to you and your competitors’ courses.

Geo-targeting can reach an even narrower audience as it allows you to select certain areas to show your adverts, so you only target your ads to places your target audience lives.

For adverts to be successful, a revamp of your landing pages may be needed as this is where potential clients will be directed, so all the crucial information about your courses and their benefits over competitors needs to be clear here!

By @austindistel

5. Utilise Email Marketing

Email is a low-cost, low-risk way to connect with prospects and nurture them.

To keep your potential clients engaged in your educational services, send them valuable information about your products and articles related to online education, as well as share hands-on tips and educational materials.

If you have multiple courses running within your e-Learning business it’s important to segment email subscribers by their interests and needs. In this case, you won’t off-put potential clients with irrelevant promotional content.

Find out how Yay!Starter helped Scholarcy create and set up an email campaign that had open rates of 54% and enabled the client to trial two new markets on a budget!

By @hostreviews

6. Check your hypothesis using A/B testing

A/B testing will show you which adverts, subject lines or CTAs perform better. It can also be used for the actual content of the course - for instance, you can offer different versions of your e-Learning in the free trial, so you can adapt it further to meet the needs and wants of your customers.

Doing A/B testing for both course and promotional content will improve your e-Learning business’s efficiency and conversion rates.

By @surface

7. Showcase Testimonials of Past Clients

One efficient digital marketing tip for startups is to collect testimonials of those who have completed your online courses previously and place these on your landing pages. Good customer reviews will help you stay ahead of the competition, strengthen your reputation, build buzz around your EdTech business and attract more leads!

Similarly to A/B testing, testimonials can also be a great source of feedback from clients – offering you the ability to adjust your course to clients’ preferences.

By @christinhumephoto

Summary

Producing an e-Learning marketing strategy doesn’t have to be complex. Using the right tools and tips can be the key to your success!

The 7 tips this blog post has provided are crucial to creating an effective strategy that will improve lead generation, increase conversions and keep your target audience engaged.

To summarise:

1. Offer a Free Trial of your e-Learning Course: give a sneak peek at your online courses to potential clients.
2. Interact with Clients on Social Media: target the platforms your audience frequents most, as this will provide the greatest conversions!
3. Focus on Search Engine Optimisation (SEO): achieve brand visibility through optimising your website.
4. Consider Google Ads: with keyword bidding, your advertising can appear above competitors’ sites in search results and drive traffic to your sites.
5. Utilise Email Marketing: share promotional and value-added materials with your clients and prospects to keep them engaged.
6. Check your hypothesis using A/B testing: double down on the versions of your campaign that perform better.
7. Showcase Testimonials of Past Clients: build brand trust for further growth by highlighting the proven success of your clients.